Fast and Efficient Cutting
StrikeMaster augers are designed for quick and smooth drilling, helping you get through thick ice with minimal effort.
Lightweight and Portable
Built with high-quality materials, these augers are easy to carry, making them perfect for anglers on the move.
Reliable in Extreme Conditions
Whether powered or manual, StrikeMaster augers are built to perform in the harshest winter environments.
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24V Electric Ice Auger
The StrikeMaster Lite-Flite 24V Electric Ice Auger is designed to provide anglers with a lightweight, efficient drilling knowledge.

40v Electric Power Auger
The StrikeMaster Lithium 40V Electric Power Auger combines power, efficiency, and convenience in one sleek package.

40V Lazer Ice Auger
The StrikeMaster Lithium 40V Lazer™ Ice Auger – 10″ is built for serious ice anglers who need power, accuracy, and performance.

Lite-Flite Lazer Drill Unit
The StrikeMaster Lite-Flite Lazer Drill Unit is a high-performance, lightweight solution for ice anglers who demand efficiency and speed.

Lazer 2-Piece Hand Auger
The StrikeMaster Lazer 2-Piece Hand Auger is designed for ice anglers who value accuracy, durability, and ease of use.
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Company history
StrikeMaster has been a key player in the ice fishing industry for decades. Originally known as Osceola Power Equipment, Inc., the company began operations in Osceola, Wisconsin. In the late 1960s, they developed a prototype ice auger that was lighter and faster than existing models, featuring a clutch for improved safety. By 1970, StrikeMaster started producing power augers, initially based in downtown Minneapolis before relocating to Big Lake, Minnesota, in 1993.
In 2012, Rapala VMC Corporation acquired StrikeMaster, integrating it into their family of brands. Today, StrikeMaster continues to lead in the design and production of ice augers, offering gas, electric, and hand-powered models that emphasize power, speed, and lightness.
FAQ
StrikeMaster provides a range of augers, including battery-powered, gas-powered, and manual models, designed for different ice fishing needs.
Regular maintenance includes keeping the blades sharp, cleaning the powerhead, checking fuel or battery levels, and storing it properly after use. Refer to the owner’s manual for detailed care instructions.
Ensure fresh fuel is used, check the spark plug, and inspect the air filter. If issues persist, consult the troubleshooting guide or contact customer support.
Battery life varies based on ice thickness and temperature but typically allows for dozens of holes on a single charge. Carry a spare battery for extended trips.
Yes, StrikeMaster provides a limited warranty. Warranty details vary by model, so check the product manual or website for specific terms.
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Testimonials
“I’ve used several augers over the years, but nothing compares to my StrikeMaster. It’s lightweight, fast, and drills effortlessly, even through thick ice. I can cut multiple holes without wearing myself out, making my fishing trips so much easier. Definitely a game-changer!”

Lisa Thompson, Minnesota
“I’ve taken my StrikeMaster out in some tough conditions, and it never lets me down. It cuts fast, runs smoothly, and is easy to carry across the ice. Whether I’m drilling a few holes or setting up for a full day, this auger makes the job effortless.”

Mark Reynolds, North Dakota
“I’ve been ice fishing for years, and this is by far the best auger I’ve used. It cuts through the ice quickly without much effort, even in freezing temperatures. The lightweight design makes it easy to carry, and I can drill more holes without getting worn out. Highly recommend it!”

Jason Miller, Wisconsin
Accessories

Bait Puck – Keeps Bait Fresh and Alive

Lazer Power Replacement Blade

Lithium 40v Ion Battery

Lazer Blade Guard

Power Head Cover
